WORK signifys research and development: a synthesis of knowledge and effort. Work implies an astute balance of time management, production skills, conceptual development, brainstorming, field research and testing. Our design work involves taking the time to understand clients needs and achieve them. We start and end with this "client first" strategy and enhance the creative process with a broader metaconcept of communicative and development capabilities. In this manner the end design is most effective, appealing and productive.